ESPN Insert Graphics Design


This graphics program for ESPN cleans up the notoriously overwrought American style of network typography without forfeiting ESPN’s design heritage. Using insights collected from various fields of information graphics — signage, interfaces, type design —, I devised a modern, logical system of presenting sports stats. This redesign was never realized.


Client: ESPN
Design & Production Company: Brand New School, Los Angeles
Creative Director, Writer & Designer: Jens Gehlhaar
Additional Designers: Andy Bernet, Ludovic Schorno

For more type design:
Custom typeface for “Minority Report”
Custom typeface for “Oblivion” Compendium of Alphabets